Behind The Scenes of Ever Ready Records with Lush One
Ever Ready Records, established in 2008, is a West Los Angeles, CA based independent record label. Known for it’s progressive marketing strategies and unique products as well as a very diverse collective of artists, they release alternative hip hop music as well as other genres. The label was created by a group of close friends and has made a lasting impression on the indie hip hop circuit both locally and internationally. Ever Ready Records releases are known for developing strong followings and are often heavily blogged about, but stray from the mainstream radio circuit due to the non-conformist, anti-establishment aesthetic that they embody. Ever Ready Records has several projects scheduled for release in the next year including projects by Lush One, Courtesy Of, MK, The Alumni, Jasmine Golan, Ezus, Exostential, 2 Blunts & Agent, & more. The Ever Ready Records studio and office is located in downtown Los Angeles.